Numerator.com

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Overview & More informations

Numerator is a technology-driven company that provides data, insights, and intelligence on the consumer path to purchase. The company's platform collects and analyzes data from a variety of sources, including surveys, panels, and online and offline transactions. This data is used to create a comprehensive view of the consumer journey, from awareness to purchase. Numerator's insights help brands and retailers understand how consumers interact with their products and services, and make better decisions about marketing, product development, and customer service.

Numerator's platform is used by a variety of Fortune 500 companies, including Procter & Gamble, Coca-Cola, and PepsiCo. The company has also been recognized for its innovation, winning the Red Herring Top 100 Global award in 2018.

Here are some of the key features of Numerator's platform:

* **Consumer segmentation:** Numerator's platform allows brands and retailers to segment their customers based on a variety of factors, including demographics, psychographics, and purchase behavior. This information can be used to create targeted marketing campaigns and product offerings.
* **Path to purchase:** Numerator's platform tracks the consumer journey from awareness to purchase. This information can be used to identify the key touchpoints that influence consumer decisions, and make changes to marketing and sales strategies accordingly.
* **Predictive analytics:** Numerator's platform uses predictive analytics to identify future consumer trends. This information can be used to make informed decisions about product development, marketing, and customer service.

Numerator's platform is a valuable tool for brands and retailers who want to understand their customers and make better decisions about their marketing and sales strategies. The company's data, insights, and intelligence can help businesses grow their revenue and improve their profitability.

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