Mparticle.com

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Overview & More informations

Mparticle is a customer data platform (CDP) that helps businesses collect, organize, and activate their customer data. It provides a single view of each customer, regardless of the channel or device they use to interact with a business. This allows businesses to better understand their customers and deliver more personalized experiences.

Mparticle is used by a variety of businesses, including retail, media, and travel companies. It has been recognized for its innovation and effectiveness, winning awards from leading industry publications.

The company was founded in 2013 and is headquartered in New York City. It has raised over $100 million in funding from investors such as Battery Ventures, Insight Venture Partners, and Salesforce Ventures.

Mparticle's platform includes a variety of features to help businesses manage their customer data, including:

* **Data collection:** Mparticle collects data from a variety of sources, including websites, mobile apps, email, and social media. It can also collect data from offline sources, such as CRM systems and point-of-sale systems.
* **Data organization:** Mparticle organizes data into a single customer profile. This profile includes information such as demographics, behavior, and preferences.
* **Data activation:** Mparticle allows businesses to use their customer data to create personalized experiences. This can be done through a variety of channels, such as email, mobile push notifications, and display ads.

Mparticle is a powerful tool that can help businesses improve their customer data management and deliver more personalized experiences. It is a valuable asset for any business that wants to grow its customer base and increase its revenue.

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