Truthinitiative.org

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Truth Initiative is a US nonprofit organization dedicated to eliminating smoking for good and achieving a tobacco-free future. It was founded in 1998 by the tobacco industry as part of the Master Settlement Agreement. Truth Initiative is the organization behind the Truth campaign, one of the most successful public health campaigns in history. The campaign has helped to reduce smoking rates among young people by more than 50%.

Truth Initiative's work is focused on four key areas:

* **Research:** Truth Initiative conducts research on the causes and consequences of tobacco use, and develops and tests effective tobacco control interventions.
* **Education:** Truth Initiative provides educational resources to youth, parents, and educators about the dangers of tobacco use.
* **Advocacy:** Truth Initiative advocates for policies that reduce tobacco use, such as smoke-free laws, tobacco taxes, and restrictions on tobacco marketing.
* **Litigation:** Truth Initiative uses litigation to hold the tobacco industry accountable for its role in causing tobacco-related death and disease.

Truth Initiative is a leader in the fight against tobacco use. Its work has helped to save millions of lives, and it is continuing to work to create a tobacco-free future.

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