Sourcepoint.com

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Overview & More informations

**Sourcepoint** is a data management platform (DMP) that helps businesses collect, organize, and activate their customer data. Founded in 2013, the company is headquartered in Redwood City, California. Sourcepoint's platform is used by businesses of all sizes to improve their marketing, sales, and customer service efforts.

Sourcepoint's platform collects data from a variety of sources, including websites, mobile apps, CRM systems, and social media. This data is then organized into a single, unified view of the customer. This allows businesses to better understand their customers' needs and preferences, and to tailor their marketing and sales efforts accordingly.

Sourcepoint's platform also includes a number of features that help businesses activate their customer data. These features include:

* **Segmentation:** Businesses can use Sourcepoint to segment their customers into different groups based on their demographics, behavior, and interests. This allows businesses to target their marketing and sales efforts more effectively.
* **Personalization:** Businesses can use Sourcepoint to personalize their marketing and sales messages to each individual customer. This can help to improve customer engagement and conversion rates.
* **Automation:** Businesses can use Sourcepoint to automate their marketing and sales processes. This can save time and money, and can help businesses to scale their operations.

Sourcepoint's platform is used by a variety of businesses, including:

* **Retail:** Sourcepoint helps retailers to understand their customers' shopping habits and preferences. This information can be used to improve product placement, pricing, and marketing campaigns.
* **Financial services:** Sourcepoint helps financial institutions to understand their customers' financial needs and goals. This information can be used to develop new products and services, and to improve customer service.
* **Healthcare:** Sourcepoint helps healthcare providers to understand their patients' health needs and preferences. This information can be used to improve patient care and outcomes.

Sourcepoint is a valuable tool for businesses of all sizes that want to improve their marketing, sales, and customer service efforts. The company's platform is easy to use and can be integrated with a variety of other business systems. Sourcepoint also offers a number of support and training resources to help businesses get the most out of their platform.

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