Rupay.co.in

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RuPay is an Indian domestic card scheme and payment gateway launched in 2012. It is operated by the National Payments Corporation of India (NPCI), which is an umbrella organization for all retail payments in India. RuPay cards are accepted at all ATMs, POS terminals, and online merchants in India. As of 2021, there are over 600 million RuPay cards in circulation.

RuPay was launched as a response to the dominance of international card schemes such as Visa and Mastercard in the Indian market. NPCI aimed to create a domestic card scheme that would be more affordable and accessible to Indian consumers and merchants. RuPay cards are typically issued by public sector banks in India, and they are often linked to government-sponsored schemes such as the Pradhan Mantri Jan Dhan Yojana (PMJDY).

RuPay cards offer a number of benefits to users, including:

• Lower transaction fees than international card schemes


• Wider acceptance at ATMs, POS terminals, and online merchants in India


• Eligibility for government-sponsored schemes such as PMJDY

In addition to its domestic operations, RuPay has also expanded its reach to international markets. RuPay cards are now accepted in over 50 countries around the world, including Nepal, Bhutan, Singapore, and the United Arab Emirates. NPCI plans to further expand the international reach of RuPay in the coming years.

Overall, RuPay is a well-established and widely accepted payment solution in India. It is a cost-effective and convenient option for consumers and merchants alike. With its growing international presence, RuPay is well-positioned to become a major player in the global payments market.

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