Radian6.com

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Overview & More informations

Radian6 was a social media monitoring and analytics company founded in 2006 by Marcel LeBrun and Chris Fry. The company was headquartered in San Francisco, California, and had offices in New York City, London, Paris, Singapore, and Sydney. Radian6 offered a variety of social media monitoring and analytics tools, including:

• Social media monitoring: Radian6's social media monitoring tools allowed users to track mentions of their brand, products, or competitors across a variety of social media platforms, including Twitter, Facebook, Instagram, and YouTube.


• Social media analytics: Radian6's social media analytics tools allowed users to analyze the data collected from their social media monitoring efforts. This data could be used to track key metrics such as reach, engagement, and sentiment.


• Social media management: Radian6's social media management tools allowed users to manage their social media presence across a variety of platforms. This included scheduling posts, responding to comments, and running social media campaigns.

In 2011, Radian6 was acquired by Salesforce.com for $340 million. Salesforce.com integrated Radian6's social media monitoring and analytics tools into its own Salesforce Marketing Cloud platform. Radian6's social media management tools were discontinued in 2013.

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