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The National Retail Federation (NRF) is the world's largest retail trade association, representing discount and department stores, home goods and apparel stores, Internet retailers, jewelry stores, restaurants, and many other formats. NRF's membership includes more than 1,300 retailers of all types and sizes, including half of the top 100 retailers in the U.S. NRF is also the owner and producer of Retail's BIG Show, the industry's global event. In 2023, NRF launched the Retail Innovation Conference to further connect retailers with the latest trends and developments in technology and innovation.

NRF's mission is to advance the retail industry through advocacy, education, research, and networking. The organization provides its members with a wide range of services, including:

• Advocacy: NRF represents the retail industry before Congress, the Administration, and state and local governments. The organization works to protect the interests of retailers and promote policies that support the growth of the retail industry.



• Education: NRF provides its members with a variety of educational programs, including conferences, webinars, and online courses. These programs cover a wide range of topics, from retail trends to best practices in customer service.



• Research: NRF conducts a variety of research on the retail industry. The organization's research reports provide members with insights into the latest trends and developments in the industry.



• Networking: NRF provides its members with a variety of opportunities to network with other retailers. These opportunities include conferences, trade shows, and online forums.

NRF is a valuable resource for retailers of all types and sizes. The organization provides its members with a wide range of services that can help them grow their businesses and succeed in the competitive retail environment.

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