Harvestlane.com

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Harvest Lane is an award-winning integrated marketing agency headquartered in Minneapolis. Its services include creative strategy, media buying, research, data science, analytics, and digital strategy. Harvest Lane was founded in 2014 by three former executives from Fallon Worldwide: CCO and founder Jeff Benjamin, president and founder Mark Beeching, and COO and founder Joe Martin. The agency is independently owned and managed. Upon its founding, Harvest Lane's offices were in the North Loop neighborhood of Minneapolis. As of March 2022, Harvest Lane has more than 120 employees, and its headquarters are housed in a former warehouse building in the Northeast Minneapolis Arts District.

Harvest Lane has a variety of impressive capabilities that contribute to its success as an integrated marketing agency. The agency has a proven track record of success in creating and executing effective marketing campaigns for a wide range of clients. Harvest Lane's team of experienced professionals has a deep understanding of the marketing landscape and is able to develop innovative and creative solutions that meet the specific needs of each client. Additionally, Harvest Lane's focus on data and analytics allows it to track the results of its campaigns and make adjustments as needed to ensure that they are meeting the desired objectives.

Harvest Lane has received numerous awards for its work, including being named to Ad Age's Agency A-List in 2019 and 2020. The agency has also been recognized by the American Marketing Association, the Minnesota Interactive Marketing Association, and the Webby Awards. Harvest Lane's clients include a variety of well-known brands, such as Target, Caribou Coffee, and General Mills. The agency's work has helped these brands to achieve their marketing goals and build stronger connections with their customers.

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