Cruxdata.com

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Overview & More informations

Crux Data is a leading provider of audience insights and measurement solutions for the digital advertising industry. The company's mission is to provide marketers with the data and tools they need to make better decisions about their digital advertising campaigns.

Crux Data's products and services are grouped into two segments:


1) Audience Measurement: Crux Data's audience measurement solutions provide marketers with a comprehensive understanding of their target audience. The company's data is derived from a panel of over 100 million consumers who have opted in to share their browsing and purchase behavior. Crux Data's audience measurement solutions include:


 • Demographics: Age, gender, income, education, and more.


 • Interests: What consumers are interested in, based on their browsing behavior.


 • Purchase Behavior: What consumers have purchased, when they purchased it, and how much they spent.


2) Audience Insights: Crux Data's audience insights solutions provide marketers with insights into the behavior of their target audience. The company's insights are derived from a combination of its own data and data from other sources, such as comScore and Nielsen. Crux Data's audience insights solutions include:


 • Audience Segmentation: Dividing an audience into smaller, more targeted groups.


 • Campaign Optimization: Improving the performance of digital advertising campaigns.


 • Customer Relationship Management (CRM): Managing relationships with customers.


Crux Data's products and services are used by a wide range of marketers, including Fortune 500 companies, small businesses, and non-profit organizations. The company's clients include Coca-Cola, PepsiCo, Unilever, and Procter & Gamble.

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