Bikeexchange.com.au

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Overview & More informations

BikeExchange Ltd. (ASX:BEX) is an online marketplace for bikes and cycling gear. Founded in 2007, the business has grown rapidly to become one of the leading players in the global cycling market. BikeExchange operates in 13 countries and has a team of over 150 employees. The business has a strong focus on innovation and technology, and has developed a number of proprietary software platforms to support its operations. BikeExchange has a large and active community of users, and its website attracts over 2 million unique visitors each month. The business has a strong financial position, with revenue of over $100 million in the 2021 financial year. BikeExchange is well-positioned to continue to grow in the future, as the global cycling market continues to expand. The business is also exploring new opportunities in the adjacent markets of fitness and outdoor recreation.

**Technologies used**
* **Web hosting:** Amazon Web Services
* **Content management system:** WordPress
* **E-commerce platform:** Magento
* **Marketing automation:** Salesforce Marketing Cloud
* **Customer relationship management:** Salesforce Sales Cloud
* **Data analytics:** Google Analytics, Mixpanel

**Traffic & Engagement**
* **Monthly unique visitors:** 2 million
* **Average time on site:** 5 minutes
* **Bounce rate:** 40%
* **Top traffic sources:** Organic search (50%), Direct traffic (30%), Social media (10%), Referral traffic (10%)

**Business Model**
* BikeExchange generates revenue through a combination of:
* Commission on sales of bikes and cycling gear
* Advertising revenue
* Subscription fees for premium services

**Financial**
* **Revenue:** $100 million+ (2021 financial year)
* **Profit:** $20 million+ (2021 financial year)
* **Market capitalization:** $500 million+ (as of March 2022)

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