Hawaiitourismauthority.org

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Hawaii Tourism Authority (HTA) is a private-public partnership that aims at increasing tourism in the state of Hawaii. It is headquartered in Honolulu, Hawaii. The organization was established in 1998 as a non-profit organization and is funded by the Hawaii State Legislature and the private sector. HTA's mission is to "promote and manage tourism in Hawaii in a sustainable manner that protects the natural and cultural resources of the state."

HTA's main focus is on marketing and promotion of Hawaii as a tourist destination. The organization operates a network of offices around the world, including in the United States, Canada, Japan, China, South Korea, Australia, and New Zealand. HTA also works with travel agents, tour operators, and other tourism-related businesses to promote Hawaii as a destination.

In addition to its marketing and promotion efforts, HTA also works on product development and research. The organization has invested in a variety of projects to improve the tourism infrastructure in Hawaii, including the development of new attractions and the improvement of existing ones. HTA also conducts research on the tourism industry to identify trends and opportunities.

HTA is governed by a board of directors that is appointed by the Governor of Hawaii. The board is composed of representatives from the tourism industry, the government, and the community. HTA's annual budget is approximately $100 million.

HTA has been credited with helping to increase tourism in Hawaii. In 2019, Hawaii welcomed a record 10.4 million visitors. The tourism industry is a major economic driver for the state, generating an estimated $18 billion in revenue in 2019.

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