Billabong.com.au

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Overview & More informations

Billabong’s family of brands includes Billabong, Element, VonZipper, Kustom, and Xcel. The common thread that unites the brands is their deep connection to the surf, snow, and skate scenes. Billabong is a surf brand that started in Australia in 1973. The company designs and sells a range of products, including wetsuits, boardshorts, swimwear, and other accessories. Billabong also has a line of clothing for men, women, and children. The company's products are sold in over 100 countries around the world.

Billabong is a publicly traded company on the Australian Securities Exchange (ASX). The company's headquarters are located in Burleigh Heads, Queensland, Australia. Billabong has a workforce of over 1,000 employees worldwide. The company's revenue for the 2022 financial year was $677.8 million.

Billabong is a leading global surf brand. The company's products are known for their quality, style, and innovation. Billabong is also a strong supporter of the surf community. The company sponsors a number of professional surfers and surf events around the world.

**Key Metrics**

* **Website Traffic:** Billabong.com.au receives an average of 2.2 million monthly visitors.
* **Product Categories:** Billabong sells a wide range of products, including wetsuits, boardshorts, swimwear, and other accessories.
* **Target Audience:** Billabong's target audience is people who are passionate about surfing, snowboarding, and skateboarding.
* **Brand Value:** Billabong is one of the most valuable surf brands in the world. The company's brand value is estimated to be over $500 million.

**Market Share**

Billabong is a major player in the global surf market. The company's market share is estimated to be around 10%. Billabong's main competitors include Quiksilver, Rip Curl, and Hurley.

**SWOT Analysis**

**Strengths**

* Strong brand recognition
* Global distribution network
* Innovative product design
* Strong marketing and advertising campaigns

**Weaknesses**

* High prices
* Limited product range
* Competition from other surf brands

**Opportunities**

* Expanding into new markets
* Developing new product categories
* Acquiring other surf brands

**Threats**

* Changing consumer trends
* Economic downturn
* Competition from other surf brands

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